The Red Sea crisis is no longer just a logistics problem-it is a matter of survival for global supply chains. The rerouting of routes through the Cape of Good Hope has lengthened transportation times and multiplied costs up to seven times compared to a year ago.

But what does this mean for companies? It means facing increased “time to market” and shipping prices that weigh on day-to-day operations. And the options, at the moment, are not many: the air route alternative cannot support the volume of goods, while the trade routes from India to Europe do not offer immediate solutions to reduce delays.

Boston Consulting Group (BCG) points us to only one way out: investing in resilience strategies.

It is time to think about:

• New technologies to optimize routes and costs
• Integration of air and sea transport
• Diversification of trade routes

In an environment where geopolitical risk is the new normal, the ability to quickly adapt and reorganize the supply chain is no longer a competitive advantage-it is a necessity.